Patrick Rockwell :: Art Director » Work

ACE Hotel x Shut Skates

Administrator — Fri, 06 Jan 2012 06:38:20 +0000

ACE Hotel x Wings + Horns x Beams

Administrator — Tue, 03 Jan 2012 23:59:01 +0000

Here’s one that should have been posted ages ago. This summer my friend Kalani Fujimori and I worked together on some graphics for a line of boxing-inspired sweats and tees for a Ace Hotel x Wings + Horns x Beams collaboration. I haven’t seen any of the pieces up-close but they look pretty rad in this video.

Community

Administrator — Thu, 10 Feb 2011 01:57:10 +0000

While at 72 and Sunny, I did a lot of work for the Facebook “Communities” of Carl’s Jr. and Hardee’s. There was quick turnaround on daily posts, but the assignments were usually fun to do and were pretty good creative exercises.

I just uploaded some of the videos I made while on the account.

Updates in Progress

Administrator — Tue, 08 Feb 2011 22:58:54 +0000

So, I recently parted ways with the good people at 72 and Sunny.

During my time there, albeit brief, I learned a lot about what goes into successful communication. The strategy, the commitment, all the good things that are apparent in the work that comes out of that building.

However, at the end of the day, it wasn’t quite an ideal environment for my creative strengths, interests and ambitions. I wish it was – I left my friends and home in Brooklyn for that prospect. But LA is good and I have no regrets. The weather is conducive to productivity and I’ve made some amazing new friends.

I’m in the process of adding some recent work to my portfolio section and new projects are in the works. Check back soon.

So L.A.

Administrator — Mon, 24 Jan 2011 21:59:13 +0000

We in Cali, Going HARD

Administrator — Wed, 30 Jun 2010 05:29:02 +0000

My writing partner Mac and I recently took a job at 72 and Sunny in LA. Mac’s a thorough dude, a killer writer and a gem of a partner. He was Editor-in-Chief of Mass Appeal Magazine (R.I.P.) before leaving to be in the fifth class of W+K 12. I first met him on a visit to Portland while he was still a student. Our paths crossed a couple of times in bars around Williamsburg a year or so later until we ended up freelancing at the same spot in NYC. We connected quickly and were soon working as a team. We did that for a few months until we got a call from the dudes over here. A week later we flew out to interview and a few weeks after that we said good-bye to New York and quickly found ourselves knee-deep in work. We’re still smiling.

My Hard Drive Died and All I Got Was This Lousy SpaceBag.

Administrator — Fri, 23 Oct 2009 20:56:04 +0000

The new site went up last week. I was stoked. Just when I thought I had technology beat, my computer went and died on me at 2am as I was finishing work on a PDF that hadn’t been backed up. Oh well, it’s up now.

It’s always interesting to see how an itunes library slowly grows on a new computer. I always seem to either load it up with brand-new, completely foreign music – or return to square one and find the stuff I’ve loved forever and just haven’t listened to in a while. Well, this time I went with the former, and the play-count victor was Rated R, an early Queens of the Stone Age record – back when Mark Lannegan was still around.

This is THE JAM.

W+K 12 Recruitment Story

Administrator — Mon, 12 Oct 2009 03:28:59 +0000

When digging around on an old hard drive the other day, I came across this little ditty I made in the final months of my life as a student in Wieden + Kennedy 12. The video was made as part of our submission to The One Show in the category for self-promotion.

It details the recruitment process we used in wrangling the third class of 12 – which, in my opinion, stands alone as the best group of makers, doers and thinkers the program has seen.

Whedigging around on an old hard drive the other day, I came across this little ditty I made in the final months of my life as a student in Wieden + Kennedy 12. The video was made as part of our submission to The One Show in the self promotion category.

It details the recruitment process we used in wrangling the third class of 12- which, in my opinion, stands alone as the best group of makers, doers and thinkers the program has seen

Johnson & Johnson Animation

Administrator — Mon, 12 Oct 2009 03:26:23 +0000

This is an animation my friend Rinee and I did for Johnson & Johnson and the good people at Naked Communications. It is the first animation done under our Honest Pancake partnership.